Released on: September 15, 2008, 2:10 pm

Press Release Author: Heather Katz, PhD

Industry: Software

Press Release Summary: Since July 1, 2008, the global Sports Bytes Competition has
gone beyond kajeet users to engage thousands of people within Africa, Asia, Europe
and North America.

Press Release Body: NEWS RELEASE

For Immediate Release



kajeet, Hot Lava Software and the Kauffman Foundation Reach out to
Kid Oriented Mobile Phones with STEM Lessons


WASHINGTON, DC (September 15, 2008)—On July 1, 2008, kajeet, the Ewing Marion
Kauffman Foundation, and Hot Lava Software, Inc. began to impact the way that youth
learn about science, technology, engineering, and mathematics (STEM). The Sports
Bytes Competition allows youth to learn about the science behind sports via their
mobile phones. Sports Bytes focuses on popular sports through “brain-teaser”
questions that allow users to relate STEM concepts to real world contexts. Questions
involving baseball will challenge the user to determine whether a professional
batter can decide to swing literally in a blink of an eye. Other featured sports are
soccer, cycling, and swimming, which provide practical application to STEM concepts.


kajeet is the only pay-as-you-go cell phone service that puts kids first while
simultaneously empowering them and keeping them safe—facilitating them to respond
with confidence to what's happening in their world. “We are capitalizing on young
fans’ love for cell phones by using them as a learning tool,” said Merrilea J. Mayo,
Ph.D., Director, Future of Learning Initiatives for the Ewing Marion Kauffman
Foundation. “This new competition allows us to reach and inspire kids in a unique
way. Our hope is that they learn how exciting science can be and potentially explore
a career in the field.”

Powered by Hot Lava Software’s Mobile Delivery and Tracking System (MDTS), kajeet
users can access Sports Bytes from their kajeet phone deck menu. After answering a
STEM question they are rewarded with free Sports Bytes themed wallpapers for their
mobile phones.

Since July 1, 2008, the global Sports Bytes Competition has gone beyond kajeet users
to engage thousands of people within Africa, Asia, Europe and North America. As of
August 15, the promotion has over 130,000 registered users and over 40,000 users who
have answered one or more questions about the science behind sports.

To participate in the Sports Bytes Competition right now, text sport to 83960 or
text your answer to the question below to 83960.

A pro batter decides to swing in a blink of an eye?

• Text "sporta" for TRUE to 83960
• Text "sportb" for FALSE to 83960

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing,
delivery and tracking solutions. Using Hot Lava Software's content development and
publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking
SystemTM (MDTS) allows organizations to have the tools and knowledge needed to
launch and track mobile initiatives faster, with more cost efficiency. Hot Lava
Software provides mobile content solutions and design, as well as authoring and
publishing solutions to corporations, governments and universities around the world.
More information is available at www.hotlavasoftware.com.

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works
to harness the power of entrepreneurship and innovation to grow economies and
improve human welfare. Through its research and other initiatives, the Kauffman
Foundation aims to open young people's eyes to the possibility of entrepreneurship,
promote entrepreneurship education, raise awareness of entrepreneurship-friendly
policies, and find alternative pathways for the commercialization of new knowledge
and technologies. It also works to prepare students to be innovators, entrepreneurs
and skilled workers in the 21st century economy through initiatives designed to
improve learning in math, engineering, science and technology. Founded by the late
entrepreneur and philanthropist, Ewing Marion Kauffman, the Foundation is based in
Kansas City, Mo. More information is available at www.kauffman.org.

Contacts:

Joy Torchia, Ewing Marion Kauffman Foundation
816-932-1045

Heather A. Katz, Ph.D., Hot Lava Software, Inc.
540-428-2988

Barbara Walls, Hot Lava Software, Inc.
540-428-2988



Web Site: http://www.hotlavasoftware.com

Contact Details: 50 Culpeper Street
Warrenton VA 20186
540-428-2988
paulab@hotlavasoftware.com